$199 early bird registration prior to November 13, 2023.
$259 Thereafter

(Includes access to the Vault -- a $495 value!)

Wednesday, December 13 and Thursday, December 14, 2023
11:00 am - 2:30 pm each day (Pacific)
12:00 pm - 3:30 pm each day (Mountain)
1:00 pm - 4:30 pm each day (Central)
2:00 pm - 5:30 pm each day (Eastern)

Join us for this live virtual classroom with the course author herself, Marki Lemons Ryhal as we explore the components of a successful digital strategy and how they relate to your personal brand and daily workflow. 

Discover how to effectively engage with 2.6 billion people who tell you about their need to buy and sell real estate every day and in real-time. Stop buying leads and create lead funnels to finance your dreams. Shape your business and challenge inevitable industry conditions by creating lead systems that add customers to your CRM while you sleep.

1. Identify how many contacts you need to add annually to your CRM.
2. Implement the activities that an agent must perform daily to build a sustainable business.
3. Coordinate four ways to utilize your calendar to increase accountability and productivity.
4. Discover what real estate questions consumers are asking the internet.
5. Create 365 relevant real estate problems to solve in one calendar year.  Solve one problem per day in less than 60 seconds.
6. Identify one piece of relevant content that is non-negotiable, and you must create it daily.
7. Research content ideas that will allow you to connect on a personal level with people in your sphere of influence
8. Prepare a preliminary 12-month real estate marketing calendar.
9. Understand how to create relevant and engaging content – photos and video.
10. Learn how to use 26 tools for effective lead generation.
11. Discover the benefits of Instagram and Facebook as lead generation platforms, and how to effectively use them for lead generation and engagement

Learn how to use a plethora of tools that will help you curate, schedule, and post engaging content, while saving you countless hours!

Your registration includes a Zipped file containing three PDF documents (available after course completion verification):

      

Social Media Calendar Template: 

A 12-month planner with goals & activity tracker (fillable PDF; can also print)

Social Media Post Planner - 680 Post Ideas: 

Useful Tools (graphics & scheduling)
Calendar Items (13 post ideas)
Post Checklist (Instagram & Facebook)
92 Real Estate Post Ideas
32 General Post Ideas
45 Quotes
32 Question & Answer
13 Video Ideas
169 World Holidays (January through December)
48 General Real Estate Hashtags
48 Listing Hashtags
35 Neighborhood Hashtags
8 Branding Hashtags
12 For Fun Hashtags
61 Daily Hashtags
45 Quote Hashtags

Facebook & Instagram Post Templates - 154 Posts: 

Listing - Open House - Coming Soon - Just Sold (35 posts)
Question & Answer (20 posts)
General Real Estate (46 posts)
Real Estate Tips (13 posts)
Testimonials (10 posts)
Quotes (30 posts)

1. This is a virtual classroom.  Appropriate classroom behavior is expected.
2. Please keep your audio on mute until you are called on to speak.  This will help limit background noise.
3. If you would like to use the "chat" feature, remember it is public, and a record of the chat is kept and archived.
4. Your video must remain ON at all times for monitoring purposes.  Any student who does not remain on camera for the entire course will NOT receive credit for attendance.  There are no exceptions to this policy.
5. You must arrive on time for all sessions and breaks and you are expected to stay until the end.  Arriving late and/or leaving early will result in no course credit.  There are no exceptions to this policy.  We are able to track all login and logout times of every attendee.
6. Avoid distractions such as your phone, keyboard, other devices, etc.
7. Use meeting cues such as "raising hand" virtually.
8. If you need to step away for a few minutes, send a private chat to the instructor or course monitor to let them know.
9. Video and audio recording is not permitted.

The instructor and/or monitor reserves the right to remove you from the session if you do not adhere to the policies for this virtual offering.  

If you are removed, you will not be readmitted.

CE CREDIT: There is no CE available for this online/virtual course.

CERTIFICATE CREDIT: You must be in attendance the entire time to receive credit, earn the certificate and have access to the Digital Lead Gen Vault. If you log in late, leave early, or are NOT on camera, no credit will be awarded, and no partial credit is granted for this Course.  There are no exceptions.

CANCELLATION/REFUNDS: A refund, less a $50 processing fee, will be extended if cancellation notice is received by close of business on the Friday before the course. No refunds will be issued after that date.

Price: $149 (Special Conference Price)

** In Conjunction with NAR NXT 2023 **

Monday, November 13, 2023
8:30am - 5:00pm
JW Marriott  |  Anaheim, California

Registration Ends Monday, October 30, 2023

This Certificate course will explore the emerging world of Artificial Intelligence (AI) and its impact on the real estate industry. We will focus on ChatGPT, a state-of-the-art language model designed by OpenAI that transforms how we communicate and interact. Instructor and course author Marki Lemons-Ryhal will explore how ChatGPT can enhance the customer experience, improve business operations, and examine the legal and ethical considerations of using AI in real estate. By the end of this course, you will acquire the knowledge and skills to use AI to your advantage and provide exceptional service to your clients. This course is designed for licensed real estate professionals who are members of the National Association of REALTORS®.

Course content will include:

• Understanding Artificial Intelligence and Real Estate
• Legal and Ethical Considerations (Fair Housing, COE, License Law)
• Introduction to ChatGPT
• Enhancing the Consumer Experience
• Risks and Challenges
• Integrating ChatGPT into Your Real Estate business
• Automating & Streamlining Business Operations
• Lead Generation & Conversion
• The Future of Real Estate with AI & ChatGPT

Course serves as elective towards SRS designation.  

There is no continuing education (CE) available for this offering.

Any cancellations received through October 30, 2023 will be issued a refund minus a $25 cancellation fee.  

No refunds issued after October 30, 2023.

REGISTRATION: 

$145 CRB Designees / $259 all others

Delivered in a live, virtual format over two days as follows:

Tuesday, October 24 & Wednesday, October 25, 2023
11:00 am - 2:30 pm each day (Pacific)
12:00 pm - 3:30 pm each day (Mountain)
1:00 pm - 4:30 pm each day (Central)
2:00 pm - 5:30 pm each day (Eastern)

This course helps you bridge generational gaps, building awareness leading to better hires, happier employees, stronger teams, and a healthier office / company. It will help you understand what makes each generation unique, and how each adds its own perspective and value to the workplace.

Topics covered:

• Distinct differences between the generations and identify the similarities that they have in common.
• Unique work styles and values.
• Benefits of generational diversity and assess your business opportunities to reposition.
• Decrease negative judgments and generational stereotyping.
• Specific benefits that resonate with each generation when recruiting. 
• Generational differences when motivating, managing and recognition. 
• Cross-generational management and how to head off conflict between generations. 
• Favored communication styles and effective learning styles for each generation. 
• Positive attributes that each generation brings to the work environment. 
• How to mediate disputes and disagreement when the generations have conflict.

1. This is a virtual classroom.  Appropriate classroom behavior is expected.
2. Please keep your audio on mute until you are called on to speak.  This will help limit background noise.
3. If you would like to use the "chat" feature, remember it is public, and a record of the chat is kept and archived.
4. Your video must remain ON at all times for monitoring purposes.  Any student who does not remain on camera for the entire course will NOT receive credit for attendance.  There are no exceptions to this policy.
5. You must arrive on time for all sessions and breaks and you are expected to stay until the end.  Arriving late and/or leaving early will result in no course credit.  There are no exceptions to this policy.  We are able to track all login and logout times of every attendee.
6. Avoid distractions such as your phone, keyboard, other devices, etc.
7. Use meeting cues such as "raising hand" virtually.
8. If you need to step away for a few minutes, send a private chat to the instructor or course monitor to let them know.
9. Video and audio recording is not permitted.

The instructor and/or monitor reserves the right to remove you from the session if you do not adhere to the policies for this virtual offering.  

If you are removed, you will not be readmitted.

CE CREDIT

There is no CE available for this virtual/live course.

CRB CREDIT

You must be in attendance the entire time to receive credit. If you log in late, leave early, or are NOT on camera, no credit will be awarded, and no partial credit is granted for this Course.  There are no exceptions.  Click here for more information on the CRB certification and requirements.

CANCELLATION / REFUNDS

A refund, less a $50 processing fee, will be extended if cancellation notice is received by close of business on the Friday before the course. No refunds will be issued after that date.

It’s a new world out there, new market, new economy, big changes but massive opportunities too!

Do you have a strategy to survive and thrive? We want to set you up with an incredible opportunity to start your year off strong by adding $100,000 in new business to your pipeline quickly! Who doesn’t need an extra $100,000?

• Are you worried about hitting numbers this year?
• Are you worried about wasting more time or even running out of time?
• Are you suffering from poor results, lost money, anxiety?
• We got you!

This has happened many times before to literally hundreds of thousands of agents over the last 20 years.

It’s nothing new for us. With 25 years’ experience, we know what you need to do.  And it’s surprisingly simple.

Free and exclusive to CRB and SRS designees only.

REGISTRATION: $295.00 / $145.00 for CRB Designees

CRB CREDIT: An 80% score on the course exam is required for credit towards the CRB designation.  Click here for more information on the designation and requirements.

CE CREDIT: There is no continuing education (CE) available for this online course offering.

This one-of-a-kind course will help you navigate the legal risks related to employees and independent contractors. Brokers, owners, and managers need to take great care to properly classify salespeople for federal and state law purposes, and to ensure compliance with the classification requirements of the applicable law. This course will help you understand, implement, and maintain employee and independent contractor relationships while mitigating risk and limiting liability.

Topics covered:

• Best practices to minimize risk and limit liability.
• The interview process and the legal and illegal components.
• Classification of workers as employees and independent contractors.
• Appropriate and inappropriate brokerage policies.
• Brokerage operation policies can be applied to independent contractors.
• Management of the independent contractor relationship.
• Exempt and non-exempt status and how to comply with labor laws.
• Lawful best practices for terminating employees and independent contractors and avoiding the common mistakes.
• Key federal employment laws and application to employees and independent contractors.
• Federal and state tax responsibilities and application to employees and independent contractors.
• The relationship between broker and salespeople; management and employees; and administrative functions and sales functions.

This course is presented in the following modules:

• Module 1: The Job Description
• Module 2: The Interview Process
• Module 3: The Hiring Process
• Module 4: Training for Success
• Module 5: Managing Agents & Employees
• Module 6: How to Say Goodbye

EXPIRATION:

You will have access to this course for on this site 365 days from the date of purchase.  After one year, the course will expire and no extensions will be given.  If you do not complete the course and pass the exam during this timeframe, you will need to repurchase the course at full price and re-start.

CANCELLATIONS / REFUNDS: 

All online / self-study course registrations are non-refundable and non-transferable.

Please review the following requirements and be sure your system and networks are up to date. 

General Recommendations: 

• Your browser must support HTML-5. To test and detect your browser version, go to html5test.com
• Use a PC or MAC with a current, updated Browser.
• Disable popup blockers in your web browser settings. 
• Wifi is not recommended. WiFi signal strength can vary causing bandwidth to increase or decrease.  A wired connection gives a consistent signal and consistent bandwidth providing a better experience. 
• There is audio (sound) with this course. Be sure your computer is equipped with speakers and they are not muted.

System Requirements for the Best Experience:

• 2 GHz Dual Core CPU Processor or faster 
• 4 GB RAM (Greater than 4 GB is a benefit)
• Windows 10 or later
• Mac OS X 10.14 or later
• iOS 12 or later
• Wired Internet connection

Browser Requirements:

• Chrome, Firefox and Edge are continuously updated by their publishers.  For the best experience, use the most current version.
• Current versions of Chrome 
• Current versions of Firefox 
• Current versions of Edge
• Safari 14 or later

There is no continuing education (CE) available for this microEd offering.

This video is 27 minutes

This micro course will help you establish your consumer persona and use it to define your messaging and establish a better way to communicate with your target audience.

Please review the following requirements and be sure your system and networks are up to date. 

General Recommendations: 

• Your browser must support HTML-5. To test and detect your browser version, go to html5test.com
• Use a PC or MAC with a current, updated Browser.
• Disable popup blockers in your web browser settings. 
• Wifi is not recommended. WiFi signal strength can vary causing bandwidth to increase or decrease.  A wired connection gives a consistent signal and consistent bandwidth providing a better experience. 
• There is audio (sound) with this course. Be sure your computer is equipped with speakers and they are not muted.

System Requirements for the Best Experience:

• 2 GHz Dual Core CPU Processor or faster 
• 4 GB RAM (Greater than 4 GB is a benefit)
• Windows 10 or later
• Mac OS X 10.14 or later
• iOS 12 or later
• Wired Internet connection

Browser Requirements:

• Chrome, Firefox and Edge are continuously updated by their publishers.  For the best experience, use the most current version.
• Current versions of Chrome 
• Current versions of Firefox 
• Current versions of Edge
• Safari 14 or later

There is no continuing education (CE) available for this microEd offering.

This video is 17 minutes

This micro course will teach you how to tell your story and create a video bio that tells the consumer who you are and why they should work with you. 

Please review the following requirements and be sure your system and networks are up to date. 

General Recommendations: 

• Your browser must support HTML-5. To test and detect your browser version, go to html5test.com
• Use a PC or MAC with a current, updated Browser.
• Disable popup blockers in your web browser settings. 
• Wifi is not recommended. WiFi signal strength can vary causing bandwidth to increase or decrease.  A wired connection gives a consistent signal and consistent bandwidth providing a better experience. 
• There is audio (sound) with this course. Be sure your computer is equipped with speakers and they are not muted.

System Requirements for the Best Experience:

• 2 GHz Dual Core CPU Processor or faster 
• 4 GB RAM (Greater than 4 GB is a benefit)
• Windows 10 or later
• Mac OS X 10.14 or later
• iOS 12 or later
• Wired Internet connection

Browser Requirements:

• Chrome, Firefox and Edge are continuously updated by their publishers.  For the best experience, use the most current version.
• Current versions of Chrome 
• Current versions of Firefox 
• Current versions of Edge
• Safari 14 or later

There is no continuing education (CE) available for this microEd offering.

This video is 20 minutes

This micro course will lead you through 5 mobile apps to incorporate into your marketing activities?  Managing your marketing with some key mobile tools will save you time, create efficiencies, and help build your sphere.

Please review the following requirements and be sure your system and networks are up to date. 

General Recommendations: 

• Your browser must support HTML-5. To test and detect your browser version, go to html5test.com
• Use a PC or MAC with a current, updated Browser.
• Disable popup blockers in your web browser settings. 
• Wifi is not recommended. WiFi signal strength can vary causing bandwidth to increase or decrease.  A wired connection gives a consistent signal and consistent bandwidth providing a better experience. 
• There is audio (sound) with this course. Be sure your computer is equipped with speakers and they are not muted.

System Requirements for the Best Experience:

• 2 GHz Dual Core CPU Processor or faster 
• 4 GB RAM (Greater than 4 GB is a benefit)
• Windows 10 or later
• Mac OS X 10.14 or later
• iOS 12 or later
• Wired Internet connection

Browser Requirements:

• Chrome, Firefox and Edge are continuously updated by their publishers.  For the best experience, use the most current version.
• Current versions of Chrome 
• Current versions of Firefox 
• Current versions of Edge
• Safari 14 or later

There is no continuing education (CE) available for this microEd offering.

This video is 10 minutes

This micro course will lead you through what a value proposition is and how to create and communicate your value to grow and sustain your business.

Please review the following requirements and be sure your system and networks are up to date. 

General Recommendations: 

• Your browser must support HTML-5. To test and detect your browser version, go to html5test.com
• Use a PC or MAC with a current, updated Browser.
• Disable popup blockers in your web browser settings. 
• Wifi is not recommended. WiFi signal strength can vary causing bandwidth to increase or decrease.  A wired connection gives a consistent signal and consistent bandwidth providing a better experience. 
• There is audio (sound) with this course. Be sure your computer is equipped with speakers and they are not muted.

System Requirements for the Best Experience:

• 2 GHz Dual Core CPU Processor or faster 
• 4 GB RAM (Greater than 4 GB is a benefit)
• Windows 10 or later
• Mac OS X 10.14 or later
• iOS 12 or later
• Wired Internet connection

Browser Requirements:

• Chrome, Firefox and Edge are continuously updated by their publishers.  For the best experience, use the most current version.
• Current versions of Chrome 
• Current versions of Firefox 
• Current versions of Edge
• Safari 14 or later

There is no continuing education (CE) available for this microEd offering.

This video is 10 minutes

What is your desired profit for your brokerage or team?  Do you know what to analyze?  This micro course will lead you through an analysis and some simple formulas to keep you in control of profitability.

Please review the following requirements and be sure your system and networks are up to date. 

General Recommendations: 

• Your browser must support HTML-5. To test and detect your browser version, go to html5test.com
• Use a PC or MAC with a current, updated Browser.
• Disable popup blockers in your web browser settings. 
• Wifi is not recommended. WiFi signal strength can vary causing bandwidth to increase or decrease.  A wired connection gives a consistent signal and consistent bandwidth providing a better experience. 
• There is audio (sound) with this course. Be sure your computer is equipped with speakers and they are not muted.

System Requirements for the Best Experience:

• 2 GHz Dual Core CPU Processor or faster 
• 4 GB RAM (Greater than 4 GB is a benefit)
• Windows 10 or later
• Mac OS X 10.14 or later
• iOS 12 or later
• Wired Internet connection

Browser Requirements:

• Chrome, Firefox and Edge are continuously updated by their publishers.  For the best experience, use the most current version.
• Current versions of Chrome 
• Current versions of Firefox 
• Current versions of Edge
• Safari 14 or later