Online | Marketing the Listing Certificate Course

IMPORTANT:  
We are upgrading our Learning Center and have moved purchasing and future access to a new platform.  Simply click REGISTER to be redirected.

If you have already purchased this course, your access has moved to our new Learning Center HERE.  NOTE:  You must restart the course.

CREDIT: An 80% score on the course exam is required to successfully complete this course and download the certificate.

CE CREDIT: There is no continuing education (CE) available for this online course offering.

The Listing Agent takes on many responsibilities when the seller entrusts the REALTOR® with selling their home.  One of those responsibilities is to be a knowledgeable and highly competent marketer and create an engaging story about the property to the greatest number of qualified buyers possible.  The Marketing the Listing course delivers advance and contemporary marketing techniques and practices to ensure that marketers will rise to the challenge of breaking through today’s noise and presenting a compelling marketing campaign that will connect the Seller’s home with the future owner. 

This course will teach you how to:

• Understand and identify the predominate marketing concepts that govern successful contemporary marketing programs.
• Use quantifiable statistics and best practices, to be able to identify the probable buyer for a property and best means by which to communicate value to that consumer persona.
• Discover new ways of utilizing time-honored marketing tactics. With new and emerging technologies, the learner will be able to create an innovative marketing plan that is unique to their market and listing type.
• Understand and design an online and offline series of marketing assets that will target qualified buyers and create a high level of consumer engagement.
• Explore marketing practices that create a positive result in the marketing efforts of the agent with focus on success driven activities.

This course is presented in the following modules:

• Module 1: The Nature of Marketing
• Module 2: Digital Marketing Assets
• Module 3: Physical Marketing Assets
• Module 4: Public and Broker Open Houses
• Module 5: Mastering Aggregators
• Module 6: Post-Closing Marketing
• Module 7: Managing Your Plan