Buyers and sellers have changed what they want in a home, how they use their home, and how they search for a new home. Meanwhile, their relationship to the agent is evolving as well. Buyers are facing higher mortgage rates coupled with rising prices and have struggled to find the perfect home. Alas, some have found creative ways to enter the market. With demographics have shifting, who is today’s housing consumer and what do they want from their real estate agent or broker?

After this webinar, you'll know how to:

• Identify and work with today's housing consumers.
• Navigate the current economics of the housing market.

Free and exclusive to CRB and SRS designees only.

$199 early bird registration prior to November 13, 2023.
$259 Thereafter

(Includes access to the Vault -- a $495 value!)

Wednesday, December 13 and Thursday, December 14, 2023
11:00 am - 2:30 pm each day (Pacific)
12:00 pm - 3:30 pm each day (Mountain)
1:00 pm - 4:30 pm each day (Central)
2:00 pm - 5:30 pm each day (Eastern)

Join us for this live virtual classroom with the course author herself, Marki Lemons Ryhal as we explore the components of a successful digital strategy and how they relate to your personal brand and daily workflow. 

Discover how to effectively engage with 2.6 billion people who tell you about their need to buy and sell real estate every day and in real-time. Stop buying leads and create lead funnels to finance your dreams. Shape your business and challenge inevitable industry conditions by creating lead systems that add customers to your CRM while you sleep.

1. Identify how many contacts you need to add annually to your CRM.
2. Implement the activities that an agent must perform daily to build a sustainable business.
3. Coordinate four ways to utilize your calendar to increase accountability and productivity.
4. Discover what real estate questions consumers are asking the internet.
5. Create 365 relevant real estate problems to solve in one calendar year.  Solve one problem per day in less than 60 seconds.
6. Identify one piece of relevant content that is non-negotiable, and you must create it daily.
7. Research content ideas that will allow you to connect on a personal level with people in your sphere of influence
8. Prepare a preliminary 12-month real estate marketing calendar.
9. Understand how to create relevant and engaging content – photos and video.
10. Learn how to use 26 tools for effective lead generation.
11. Discover the benefits of Instagram and Facebook as lead generation platforms, and how to effectively use them for lead generation and engagement

Learn how to use a plethora of tools that will help you curate, schedule, and post engaging content, while saving you countless hours!

Your registration includes a Zipped file containing three PDF documents (available after course completion verification):

      

Social Media Calendar Template: 

A 12-month planner with goals & activity tracker (fillable PDF; can also print)

Social Media Post Planner - 680 Post Ideas: 

Useful Tools (graphics & scheduling)
Calendar Items (13 post ideas)
Post Checklist (Instagram & Facebook)
92 Real Estate Post Ideas
32 General Post Ideas
45 Quotes
32 Question & Answer
13 Video Ideas
169 World Holidays (January through December)
48 General Real Estate Hashtags
48 Listing Hashtags
35 Neighborhood Hashtags
8 Branding Hashtags
12 For Fun Hashtags
61 Daily Hashtags
45 Quote Hashtags

Facebook & Instagram Post Templates - 154 Posts: 

Listing - Open House - Coming Soon - Just Sold (35 posts)
Question & Answer (20 posts)
General Real Estate (46 posts)
Real Estate Tips (13 posts)
Testimonials (10 posts)
Quotes (30 posts)

1. This is a virtual classroom.  Appropriate classroom behavior is expected.
2. Please keep your audio on mute until you are called on to speak.  This will help limit background noise.
3. If you would like to use the "chat" feature, remember it is public, and a record of the chat is kept and archived.
4. Your video must remain ON at all times for monitoring purposes.  Any student who does not remain on camera for the entire course will NOT receive credit for attendance.  There are no exceptions to this policy.
5. You must arrive on time for all sessions and breaks and you are expected to stay until the end.  Arriving late and/or leaving early will result in no course credit.  There are no exceptions to this policy.  We are able to track all login and logout times of every attendee.
6. Avoid distractions such as your phone, keyboard, other devices, etc.
7. Use meeting cues such as "raising hand" virtually.
8. If you need to step away for a few minutes, send a private chat to the instructor or course monitor to let them know.
9. Video and audio recording is not permitted.

The instructor and/or monitor reserves the right to remove you from the session if you do not adhere to the policies for this virtual offering.  

If you are removed, you will not be readmitted.

CE CREDIT: There is no CE available for this online/virtual course.

CERTIFICATE CREDIT: You must be in attendance the entire time to receive credit, earn the certificate and have access to the Digital Lead Gen Vault. If you log in late, leave early, or are NOT on camera, no credit will be awarded, and no partial credit is granted for this Course.  There are no exceptions.

CANCELLATION/REFUNDS: A refund, less a $50 processing fee, will be extended if cancellation notice is received by close of business on the Friday before the course. No refunds will be issued after that date.