$199 early bird registration prior to November 13, 2023.
$259 Thereafter

(Includes access to the Vault -- a $495 value!)

Wednesday, December 13 and Thursday, December 14, 2023
11:00 am - 2:30 pm each day (Pacific)
12:00 pm - 3:30 pm each day (Mountain)
1:00 pm - 4:30 pm each day (Central)
2:00 pm - 5:30 pm each day (Eastern)

Join us for this live virtual classroom with the course author herself, Marki Lemons Ryhal as we explore the components of a successful digital strategy and how they relate to your personal brand and daily workflow. 

Discover how to effectively engage with 2.6 billion people who tell you about their need to buy and sell real estate every day and in real-time. Stop buying leads and create lead funnels to finance your dreams. Shape your business and challenge inevitable industry conditions by creating lead systems that add customers to your CRM while you sleep.

1. Identify how many contacts you need to add annually to your CRM.
2. Implement the activities that an agent must perform daily to build a sustainable business.
3. Coordinate four ways to utilize your calendar to increase accountability and productivity.
4. Discover what real estate questions consumers are asking the internet.
5. Create 365 relevant real estate problems to solve in one calendar year.  Solve one problem per day in less than 60 seconds.
6. Identify one piece of relevant content that is non-negotiable, and you must create it daily.
7. Research content ideas that will allow you to connect on a personal level with people in your sphere of influence
8. Prepare a preliminary 12-month real estate marketing calendar.
9. Understand how to create relevant and engaging content – photos and video.
10. Learn how to use 26 tools for effective lead generation.
11. Discover the benefits of Instagram and Facebook as lead generation platforms, and how to effectively use them for lead generation and engagement

Learn how to use a plethora of tools that will help you curate, schedule, and post engaging content, while saving you countless hours!

Your registration includes a Zipped file containing three PDF documents (available after course completion verification):

      

Social Media Calendar Template: 

A 12-month planner with goals & activity tracker (fillable PDF; can also print)

Social Media Post Planner - 680 Post Ideas: 

Useful Tools (graphics & scheduling)
Calendar Items (13 post ideas)
Post Checklist (Instagram & Facebook)
92 Real Estate Post Ideas
32 General Post Ideas
45 Quotes
32 Question & Answer
13 Video Ideas
169 World Holidays (January through December)
48 General Real Estate Hashtags
48 Listing Hashtags
35 Neighborhood Hashtags
8 Branding Hashtags
12 For Fun Hashtags
61 Daily Hashtags
45 Quote Hashtags

Facebook & Instagram Post Templates - 154 Posts: 

Listing - Open House - Coming Soon - Just Sold (35 posts)
Question & Answer (20 posts)
General Real Estate (46 posts)
Real Estate Tips (13 posts)
Testimonials (10 posts)
Quotes (30 posts)

1. This is a virtual classroom.  Appropriate classroom behavior is expected.
2. Please keep your audio on mute until you are called on to speak.  This will help limit background noise.
3. If you would like to use the "chat" feature, remember it is public, and a record of the chat is kept and archived.
4. Your video must remain ON at all times for monitoring purposes.  Any student who does not remain on camera for the entire course will NOT receive credit for attendance.  There are no exceptions to this policy.
5. You must arrive on time for all sessions and breaks and you are expected to stay until the end.  Arriving late and/or leaving early will result in no course credit.  There are no exceptions to this policy.  We are able to track all login and logout times of every attendee.
6. Avoid distractions such as your phone, keyboard, other devices, etc.
7. Use meeting cues such as "raising hand" virtually.
8. If you need to step away for a few minutes, send a private chat to the instructor or course monitor to let them know.
9. Video and audio recording is not permitted.

The instructor and/or monitor reserves the right to remove you from the session if you do not adhere to the policies for this virtual offering.  

If you are removed, you will not be readmitted.

CE CREDIT: There is no CE available for this online/virtual course.

CERTIFICATE CREDIT: You must be in attendance the entire time to receive credit, earn the certificate and have access to the Digital Lead Gen Vault. If you log in late, leave early, or are NOT on camera, no credit will be awarded, and no partial credit is granted for this Course.  There are no exceptions.

CANCELLATION/REFUNDS: A refund, less a $50 processing fee, will be extended if cancellation notice is received by close of business on the Friday before the course. No refunds will be issued after that date.

Buyers and sellers have changed what they want in a home, how they use their home, and how they search for a new home. Meanwhile, their relationship to the agent is evolving as well. Buyers are facing higher mortgage rates coupled with rising prices and have struggled to find the perfect home. Alas, some have found creative ways to enter the market. With demographics have shifting, who is today’s housing consumer and what do they want from their real estate agent or broker?

After this webinar, you'll know how to:

• Identify and work with today's housing consumers.
• Navigate the current economics of the housing market.

Free and exclusive to CRB and SRS designees only.

There is no continuing education (CE) available for this microEd offering.

This video is 27 minutes

This micro course will help you establish your consumer persona and use it to define your messaging and establish a better way to communicate with your target audience.

Please review the following requirements and be sure your system and networks are up to date. 

General Recommendations: 

• Your browser must support HTML-5. To test and detect your browser version, go to html5test.com
• Use a PC or MAC with a current, updated Browser.
• Disable popup blockers in your web browser settings. 
• Wifi is not recommended. WiFi signal strength can vary causing bandwidth to increase or decrease.  A wired connection gives a consistent signal and consistent bandwidth providing a better experience. 
• There is audio (sound) with this course. Be sure your computer is equipped with speakers and they are not muted.

System Requirements for the Best Experience:

• 2 GHz Dual Core CPU Processor or faster 
• 4 GB RAM (Greater than 4 GB is a benefit)
• Windows 10 or later
• Mac OS X 10.14 or later
• iOS 12 or later
• Wired Internet connection

Browser Requirements:

• Chrome, Firefox and Edge are continuously updated by their publishers.  For the best experience, use the most current version.
• Current versions of Chrome 
• Current versions of Firefox 
• Current versions of Edge
• Safari 14 or later

There is no continuing education (CE) available for this microEd offering.

This video is 17 minutes

This micro course will teach you how to tell your story and create a video bio that tells the consumer who you are and why they should work with you. 

Please review the following requirements and be sure your system and networks are up to date. 

General Recommendations: 

• Your browser must support HTML-5. To test and detect your browser version, go to html5test.com
• Use a PC or MAC with a current, updated Browser.
• Disable popup blockers in your web browser settings. 
• Wifi is not recommended. WiFi signal strength can vary causing bandwidth to increase or decrease.  A wired connection gives a consistent signal and consistent bandwidth providing a better experience. 
• There is audio (sound) with this course. Be sure your computer is equipped with speakers and they are not muted.

System Requirements for the Best Experience:

• 2 GHz Dual Core CPU Processor or faster 
• 4 GB RAM (Greater than 4 GB is a benefit)
• Windows 10 or later
• Mac OS X 10.14 or later
• iOS 12 or later
• Wired Internet connection

Browser Requirements:

• Chrome, Firefox and Edge are continuously updated by their publishers.  For the best experience, use the most current version.
• Current versions of Chrome 
• Current versions of Firefox 
• Current versions of Edge
• Safari 14 or later

There is no continuing education (CE) available for this microEd offering.

This video is 20 minutes

This micro course will lead you through 5 mobile apps to incorporate into your marketing activities?  Managing your marketing with some key mobile tools will save you time, create efficiencies, and help build your sphere.

Please review the following requirements and be sure your system and networks are up to date. 

General Recommendations: 

• Your browser must support HTML-5. To test and detect your browser version, go to html5test.com
• Use a PC or MAC with a current, updated Browser.
• Disable popup blockers in your web browser settings. 
• Wifi is not recommended. WiFi signal strength can vary causing bandwidth to increase or decrease.  A wired connection gives a consistent signal and consistent bandwidth providing a better experience. 
• There is audio (sound) with this course. Be sure your computer is equipped with speakers and they are not muted.

System Requirements for the Best Experience:

• 2 GHz Dual Core CPU Processor or faster 
• 4 GB RAM (Greater than 4 GB is a benefit)
• Windows 10 or later
• Mac OS X 10.14 or later
• iOS 12 or later
• Wired Internet connection

Browser Requirements:

• Chrome, Firefox and Edge are continuously updated by their publishers.  For the best experience, use the most current version.
• Current versions of Chrome 
• Current versions of Firefox 
• Current versions of Edge
• Safari 14 or later

There is no continuing education (CE) available for this microEd offering.

This video is 10 minutes

This micro course will lead you through what a value proposition is and how to create and communicate your value to grow and sustain your business.

Please review the following requirements and be sure your system and networks are up to date. 

General Recommendations: 

• Your browser must support HTML-5. To test and detect your browser version, go to html5test.com
• Use a PC or MAC with a current, updated Browser.
• Disable popup blockers in your web browser settings. 
• Wifi is not recommended. WiFi signal strength can vary causing bandwidth to increase or decrease.  A wired connection gives a consistent signal and consistent bandwidth providing a better experience. 
• There is audio (sound) with this course. Be sure your computer is equipped with speakers and they are not muted.

System Requirements for the Best Experience:

• 2 GHz Dual Core CPU Processor or faster 
• 4 GB RAM (Greater than 4 GB is a benefit)
• Windows 10 or later
• Mac OS X 10.14 or later
• iOS 12 or later
• Wired Internet connection

Browser Requirements:

• Chrome, Firefox and Edge are continuously updated by their publishers.  For the best experience, use the most current version.
• Current versions of Chrome 
• Current versions of Firefox 
• Current versions of Edge
• Safari 14 or later

There is no continuing education (CE) available for this microEd offering.

This video is 10 minutes

What is your desired profit for your brokerage or team?  Do you know what to analyze?  This micro course will lead you through an analysis and some simple formulas to keep you in control of profitability.

Please review the following requirements and be sure your system and networks are up to date. 

General Recommendations: 

• Your browser must support HTML-5. To test and detect your browser version, go to html5test.com
• Use a PC or MAC with a current, updated Browser.
• Disable popup blockers in your web browser settings. 
• Wifi is not recommended. WiFi signal strength can vary causing bandwidth to increase or decrease.  A wired connection gives a consistent signal and consistent bandwidth providing a better experience. 
• There is audio (sound) with this course. Be sure your computer is equipped with speakers and they are not muted.

System Requirements for the Best Experience:

• 2 GHz Dual Core CPU Processor or faster 
• 4 GB RAM (Greater than 4 GB is a benefit)
• Windows 10 or later
• Mac OS X 10.14 or later
• iOS 12 or later
• Wired Internet connection

Browser Requirements:

• Chrome, Firefox and Edge are continuously updated by their publishers.  For the best experience, use the most current version.
• Current versions of Chrome 
• Current versions of Firefox 
• Current versions of Edge
• Safari 14 or later

There is no continuing education (CE) available for this microEd offering.

This video is 17 minutes

If you are thinking of joining a real estate team, make sure you know the answers to these 11 important questions. 

Please review the following requirements and be sure your system and networks are up to date. 

General Recommendations: 

• Your browser must support HTML-5. To test and detect your browser version, go to html5test.com
• Use a PC or MAC with a current, updated Browser.
• Disable popup blockers in your web browser settings. 
• Wifi is not recommended. WiFi signal strength can vary causing bandwidth to increase or decrease.  A wired connection gives a consistent signal and consistent bandwidth providing a better experience. 
• There is audio (sound) with this course. Be sure your computer is equipped with speakers and they are not muted.

System Requirements for the Best Experience:

• 2 GHz Dual Core CPU Processor or faster 
• 4 GB RAM (Greater than 4 GB is a benefit)
• Windows 10 or later
• Mac OS X 10.14 or later
• iOS 12 or later
• Wired Internet connection

Browser Requirements:

• Chrome, Firefox and Edge are continuously updated by their publishers.  For the best experience, use the most current version.
• Current versions of Chrome 
• Current versions of Firefox 
• Current versions of Edge
• Safari 14 or later

$145.00 for SRS Designees / $295 for all others
CURRENT SPECIAL: $236.00 through December 31, 2023 (additional discount for SRS Designees)

SRS CREDIT: An 80% score on the course exam is required for credit towards the SRS Designation.  Click here for more information on the designation and requirements.

CE CREDIT: There is no continuing education (CE) available for this online course offering.

This course provides a comprehensive foundation of skill development, training, and resources to help real estate professionals represent the interests of sellers in today's marketplace.

Topics covered:

• Developing your value proposition and crafting your message
• Prospecting tactics & tools to generate business
• How to effectively prepare for the listing appointment and meeting with the seller
• Tools and strategies to market the listing
• Understanding different offers and the presentation of offers
• Understanding and application of the Code of Ethics
• Tools and techniques providing support and services the seller wants and needs.

This course is presented in the following modules:

• Module 1: Your Value Proposition
• Module 2: Crafting Your Message
• Module 3: Generating Business
• Module 4: Preparing for the Appointment
• Module 5: Meeting With the Seller
• Module 6: Marketing the Listing
• Module 7: Setting the Stage
• Module 8: Offer to Closing

EXPIRATION:

You will have access to this course for on this site 365 days from the date of purchase.  After one year, the course will expire and no extensions will be given.  If you do not complete the course and pass the exam during this timeframe, you will need to repurchase the course at full price and re-start.

CANCELLATIONS / REFUNDS: 

All online / self-study course registrations are non-refundable and non-transferable.

Please review the following requirements and be sure your system and networks are up to date. 

General Recommendations: 

• Your browser must support HTML-5. To test and detect your browser version, go to html5test.com
• Use a PC or MAC with a current, updated Browser.
• Disable popup blockers in your web browser settings. 
• Wifi is not recommended. WiFi signal strength can vary causing bandwidth to increase or decrease.  A wired connection gives a consistent signal and consistent bandwidth providing a better experience. 
• There is audio (sound) with this course. Be sure your computer is equipped with speakers and they are not muted.

System Requirements for the Best Experience:

• 2 GHz Dual Core CPU Processor or faster 
• 4 GB RAM (Greater than 4 GB is a benefit)
• Windows 10 or later
• Mac OS X 10.14 or later
• iOS 12 or later
• Wired Internet connection

Browser Requirements:

• Chrome, Firefox and Edge are continuously updated by their publishers.  For the best experience, use the most current version.
• Current versions of Chrome 
• Current versions of Firefox 
• Current versions of Edge
• Safari 14 or later

REGISTRATION: $175.00

CREDIT: An 80% score on the course exam is required to successfully complete this course and download the certificate.

CE CREDIT: There is no continuing education (CE) available for this online course offering.

This course is designed to sharpen current professional assistant's skills or jumpstart an aspiring assistant's career. As a result, the assistant will become an irreplaceable part of the agent's business plan or team and help manage risk.

Topics covered:

• Understanding the institution of real estate.
• Tasks performed by professional assistants.
• Creating a career as a professional assistant.
• Providing exceptional customer service.
• Managing the transaction.
• Time management.
• Marketing, branding and creative components for the agent.
• How successful agents or teams work with buyers and sellers and how an assistant can equip the agent or team to grow their business and serve their clients with a high level of professionalism.
• Real estate technologies and build a tool kit to support the agent’s or team’s business.
• Contemporary and proven marketing techniques, tools and assets to run a successful marketing and branding plan on behalf of the agent or team.
• Creation of engaging and meaningful resources to assist the agent or team with the preparation and execution of a Client Interview.

This course is presented in the following modules:

• Module 1: Your Career in Real Estate
• Module 2: The Real Estate Industry
• Module 3: Working with Buyers and Sellers
• Module 4: Real Estate Technology
• Module 5: Preparing for Client Interviews
• Module 6: Exceptional Customer Service
• Module 7: Managing the Transaction
• Module 8: After the Transaction Has Ended
• Module 9: Time Management
• Module 10: Marketing, Branding and Creative
• Module 11: Tools of the Trade
• Module 12: Working with Vendors

EXPIRATION:

You will have access to this course for on this site 365 days from the date of purchase.  After one year, the course will expire and no extensions will be given.  If you do not complete the course and pass the exam during this timeframe, you will need to repurchase the course at full price and re-start.

CANCELLATIONS / REFUNDS: 

All online / self-study course registrations are non-refundable and non-transferable.

Please review the following requirements and be sure your system and networks are up to date. 

General Recommendations: 

• Your browser must support HTML-5. To test and detect your browser version, go to html5test.com
• Use a PC or MAC with a current, updated Browser.
• Disable popup blockers in your web browser settings. 
• Wifi is not recommended. WiFi signal strength can vary causing bandwidth to increase or decrease.  A wired connection gives a consistent signal and consistent bandwidth providing a better experience. 
• There is audio (sound) with this course. Be sure your computer is equipped with speakers and they are not muted.

System Requirements for the Best Experience:

• 2 GHz Dual Core CPU Processor or faster 
• 4 GB RAM (Greater than 4 GB is a benefit)
• Windows 10 or later
• Mac OS X 10.14 or later
• iOS 12 or later
• Wired Internet connection

Browser Requirements:

• Chrome, Firefox and Edge are continuously updated by their publishers.  For the best experience, use the most current version.
• Current versions of Chrome 
• Current versions of Firefox 
• Current versions of Edge
• Safari 14 or later