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Includes a Live Web Event on 12/03/2024 at 3:00 PM (CST)
Learn how to harness the power of the internet to build a brand, while safeguarding it from negative impacts.
In today’s digital age, your online presence is your superpower. This webinar is for real estate professionals who want to harness the power of the internet to build a brand, as well as safeguard it from negative impacts. Your online brand will not only stand out but also stands the test of time. Whether you’re just starting or looking to fine-tune your existing strategy, we've got you covered!
What You’ll Learn:
• Identity Crafting: Learn to define and articulate your unique value proposition. Think of it as creating your own superhero origin story.
• Social Media Mastery: Become a social media ninja. We’ll dive into platforms like Instagram, Facebook, LinkedIn, and more, showing you how to post like a pro, engage your audience, and convert followers into clients.
• Content Creation: Develop content that resonates. From blog posts to videos, we’ll teach you how to create materials that showcase your expertise and personality, making you the go-to agent in your area.
• Online Reputation Management: Learn the secrets to maintaining a sterling online reputation. We’ll cover how to handle reviews—both good and bad—and ensure your digital footprint reflects your best self.
• Crisis Management: Every hero faces challenges. Learn how to effectively manage online crises and come out stronger on the other side.Free and exclusive to CRB and SRS designees only.
Matthew Rathbun
ABR/M, AHWD, CRB, C-RETS, CRS, e-PRO, GRI, MRP, RENE, RSPS, SFR, SRS
Matthew is currently part of REBI's leadership team where he serves as First Vice President. He will become President in 2025. In addition, he has served in various levels within the Professional Standards process, including ethics instructor, NAR Professional Standards Committee member, a Professional Standards Administrator, Hearing Chair, Grievance Chair, and REALTOR®-Counsel.
Matthew Rathbun is also a broker, speaker, instructor, author, and self-proclaimed “geek.” He is licensed in Virginia, DC, and Maryland and is a licensed instructor in many US states. Matthew is the Executive Vice President of a large multi-office firm in Virginia, where he oversees operations, risk management, and agent development. Before becoming a broker, he was a high-performing agent and received several awards and accolades throughout the years, including the Virginia Association Instructor of the Year, and was recognized as an RISMedia Newsmaker Thought Leader in 2020.
Matthew has contributed to or written various national certification and designation courses for RRC, REBAC, and REBI (all three NAR affiliates). He has a wide range of experience with risk reduction, including serving on the local, state, and national professional standards workgroups, MLS compliance committees, and various other industry opportunities that have given him broad exposure to what should be the best practices in the industry. Click here to read more about Matthew.
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Register
- CRB Designee - Free!
- CRB & SRS Designee - Free!
- SRS Designee - Free!
- More Information
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Register
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Includes a Live Web Event on 10/22/2024 at 3:00 PM (CDT)
Now is the time to begin preparing for the end of the year so that you can begin 2025 in a position for success!
With the end of the year just around the corner, brokers and agents need to begin reviewing the past year and making plans for 2025. In this webinar, Kimberly Allard will discuss how to create and implement planning strategies for next year when it comes to your real estate business, including budgeting, business planning, measuring results, social media plans, action plans and more.
In addition to planning for your real estate business, Kimberly will present on how to make the most of being a Realtor volunteer, including building referrals, planning for educational opportunities, and making the most of committee roles and conference attendance. You'll also learn how to plan for your career while maintaining a healthy dose of self-care.
If you don't have a plan for 2025 yet, you will leave this webinar with one!
Free and exclusive to CRB and SRS designees only.
Kimberly Allard (Moderator)
Dynamic Directions, Inc.
Pronounced “al-lerd”
Kimberly Allard is the Broker/Owner of Century 21 Professionals in Braintree MA and a faculty member at Dynamic Directions with Adorna Carroll. She has been licensed in the Commonwealth since 1998. She travels nationally to present on leadership, the DOJ issues in real estate and much more.
Most recently she served as one of 13 Regional Vice Presidents for the National Association of REALTORS® Representing Region 1 which is VT, NH, ME, MA, RI & CT in 2022. She was awarded the Milton H. Shaw, Distinguished Service Award from MAR in 2022. She was the 2017 recipient of the Massachusetts Association of REALTORS® (MAR) Real Estate Educator of the YEAR.
In 2017 She was inducted into the REALTOR Political Action Hall of Fame, which at the time had been achieved by less than 750 of over 1.2m REALTOR members. She was awarded the 2016 Public Policy and Advocacy award from the MA Association of REALTORS®. In 2013, she was elected President of the MA Association of REALTORS® and still lends her time and talents to chair and serve on numerous NAR committees as well as serving on the National Association of REALTORS of Board of Directors since 2010.
In 2010 she was not only the Realtor of the Year for the South Shore REALTORS , but was selected as the State REALTOR of the Year for MA. Since 2013, She has served as the Federal Political Coordinator for Congressman Stephen Lynch (DMA). She was elected as 2006 President of the South Shore Association of REALTORS® and received the Association’s Outstanding Service award in 2007.
Kimberly is approved to teach real estate continuing education in MA and was appointed in 2016 by the Governor to serve as a commissioner for the Board of Real Estate Brokers and Salesperson for the Division of Occupational Licensure for the Commonwealth of MA through 2022. She is an approved REBAC and REBI trainer, She is a certified RPR and NAR’s ethics and REALTOR® safety courses. She has her ABR, CBR, C2EX, CFS, CRS, E-PRO, GREEN, GRI, HFR,LMC, PSA, RENE, SRS, AHWD, ITI, WCR professional real estate designations and serves as an Ombudsman for her Local Association of REALTORS®.
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Register
- CRB Designee - Free!
- CRB & SRS Designee - Free!
- SRS Designee - Free!
- More Information
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SRS Elective Course | As a REALTOR®, you already know that the most important part of selling a home is the story. You need to make it sound like the perfect place for someone to live out their dreams. And that's exactly what this course is all about — helping you tell stories that will sell your clients' homes.
REGISTRATION:
$175.00
OCTOBER SPECIAL: $140.00
CREDIT: An 80% score on the course exam is required to successfully complete this course and download the certificate.
CE CREDIT: There is no continuing education (CE) available for this online course offering.
The Listing Agent takes on many responsibilities when the seller entrusts the REALTOR® with selling their home. One of those responsibilities is to be a knowledgeable and highly competent marketer and create an engaging story about the property to the greatest number of qualified buyers possible. The Marketing the Listing course delivers advance and contemporary marketing techniques and practices to ensure that marketers will rise to the challenge of breaking through today’s noise and presenting a compelling marketing campaign that will connect the Seller’s home with the future owner.
This course will teach you how to:
- Understand and identify the predominate marketing concepts that govern successful contemporary marketing programs.
- Use quantifiable statistics and best practices, to be able to identify the probable buyer for a property and best means by which to communicate value to that consumer persona.
- Discover new ways of utilizing time-honored marketing tactics. With new and emerging technologies, the learner will be able to create an innovative marketing plan that is unique to their market and listing type.
- Understand and design an online and offline series of marketing assets that will target qualified buyers and create a high level of consumer engagement.
- Explore marketing practices that create a positive result in the marketing efforts of the agent with focus on success driven activities.
This course is presented in the following modules:
- Module 1: The Nature of Marketing
- Module 2: Digital Marketing Assets
- Module 3: Physical Marketing Assets
- Module 4: Public and Broker Open Houses
- Module 5: Mastering Aggregators
- Module 6: Post-Closing Marketing
- Module 7: Managing Your Plan
EXPIRATION:
You will have access to this course on this site for 365 days from the date of purchase. After one year, the course will expire and no extensions will be given. If you do not complete the course and pass the exam during this timeframe, you will need to repurchase the course at full price and re-start.
CANCELLATIONS / REFUNDS:
All online / self-study course registrations are non-refundable and non-transferable.
Please review the following requirements and be sure your system and networks are up to date.
General Recommendations:
- Your browser must support HTML-5. To test and detect your browser version, go to html5test.com
- Use a PC or MAC with a current, updated Browser.
- Disable popup blockers in your web browser settings.
- Wifi is not recommended. WiFi signal strength can vary causing bandwidth to increase or decrease. A wired connection gives a consistent signal and consistent bandwidth providing a better experience.
- There is audio (sound) with this course. Be sure your computer is equipped with speakers and they are not muted.
System Requirements for the Best Experience:
- 2 GHz Dual Core CPU Processor or faster
- 4 GB RAM (Greater than 4 GB is a benefit)
- Windows 10 or later
- Mac OS X 10.14 or later
- iOS 12 or later
- Wired Internet connection
Browser Requirements:
- Chrome, Firefox and Edge are continuously updated by their publishers. For the best experience, use the most current version.
- Current versions of Chrome
- Current versions of Firefox
- Current versions of Edge
- Safari 14 or later
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Register
- Non-member - $140
- CRB Candidate - $140
- CRB Designee - $140
- CRB & SRS Candidate - $140
- CRB & SRS Designee - $140
- SRS Candidate - $140
- SRS Designee - $140
- C-RETS/RENE Certified - $140
- More Information
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This course provides a comprehensive foundation of skill development, training, and resources to help real estate professionals represent the interests of sellers in today's marketplace.
REGISTRATION: $295
SRS CREDIT: An 80% score on the course exam is required for credit towards the SRS Designation. Click here for more information on the designation and requirements.
CE CREDIT: There is no continuing education (CE) available for this online course offering.
This course provides a comprehensive foundation of skill development, training, and resources to help real estate professionals represent the interests of sellers in today's marketplace.
Topics covered:
- Developing your value proposition and crafting your message
- Prospecting tactics & tools to generate business
- How to effectively prepare for the listing appointment and meeting with the seller
- Tools and strategies to market the listing
- Understanding different offers and the presentation of offers
- Understanding and application of the Code of Ethics
- Tools and techniques providing support and services the seller wants and needs.
This course is presented in the following modules:
- Module 1: Your Value Proposition
- Module 2: Crafting Your Message
- Module 3: Generating Business
- Module 4: Preparing for the Appointment
- Module 5: Meeting With the Seller
- Module 6: Marketing the Listing
- Module 7: Setting the Stage
- Module 8: Offer to Closing
EXPIRATION:
You will have access to this course for on this site 365 days from the date of purchase. After one year, the course will expire and no extensions will be given. If you do not complete the course and pass the exam during this timeframe, you will need to repurchase the course at full price and re-start.
CANCELLATIONS / REFUNDS:
All online / self-study course registrations are non-refundable and non-transferable.
Please review the following requirements and be sure your system and networks are up to date.
General Recommendations:
- Your browser must support HTML-5. To test and detect your browser version, go to html5test.com
- Use a PC or MAC with a current, updated Browser.
- Disable popup blockers in your web browser settings.
- Wifi is not recommended. WiFi signal strength can vary causing bandwidth to increase or decrease. A wired connection gives a consistent signal and consistent bandwidth providing a better experience.
- There is audio (sound) with this course. Be sure your computer is equipped with speakers and they are not muted.
System Requirements for the Best Experience:
- 2 GHz Dual Core CPU Processor or faster
- 4 GB RAM (Greater than 4 GB is a benefit)
- Windows 10 or later
- Mac OS X 10.14 or later
- iOS 12 or later
- Wired Internet connection
Browser Requirements:
- Chrome, Firefox and Edge are continuously updated by their publishers. For the best experience, use the most current version.
- Current versions of Chrome
- Current versions of Firefox
- Current versions of Edge
- Safari 14 or later
-
Register
- Non-member - $295
- CRB Candidate - $295
- CRB Designee - $295
- CRB & SRS Candidate - $295
- CRB & SRS Designee - $145
- SRS Candidate - $295
- SRS Designee - $145
- C-RETS/RENE Certified - $295
- More Information
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SRS Elective Credit | With Buyer Agency changing rapidly and compensation undeniably under siege there is only one way to fortify your income. Learn to create and articulate your value proposition so there is absolutely no question how to communicate your value.
REBI Partner Special Offer | SRS Elective Credit Course
Click REGISTER to redirect to the Hiveologie Site and learn more!
With Buyer Agency changing rapidly and compensation undeniably under siege there is only one way to fortify your income. Learn to create and articulate your value proposition so there is absolutely no question how to communicate your value.
Did you know that as both the market decreases and the number of competitors increase that being able to articulate and market your value will directly reflect in your income?
You know you usually only have one chance to earn someone's business and communicate your value? Most agents have an elevator pitch, however those agents are likely finding they are being rejected and turned away for one key reason – they are selling and not articulating their value. The good news is that it’s not their fault, this is how agents have often been trained in the past.
In this course, you will learn about the three elements of value to create quality value statements to overcome objections, generate trust and close more deals. We will help you enhance your relationships with your clients and win more business by identifying your value, the value of your company and the value of your personal and professional brand.
You will create your list of services and be able to communicate effectively to the client what you do. This list will be part of your buyer packet and help the consumer understand the value of your services
- Are you comfortable overcoming objections?
- Are you succeeding at building confidence?
- Do you know how to leverage your brand?
- Do you know how to fight the fear of rejection?
- Do you know how to identify your strengths?
- Do you know how and why to challenge your pain points?
- Do you know how to follow a talk track?
- Do you know how to articulate your true value?
In this course you will learn everything you need to know to state your worth, endear yourself to your clients and differentiate yourself from your competitors including:
- How to create and review our new elevator value pitch
- How to identify your strengths and pain points through proven systems
- How to develop your talk track
- How to tell your story and story telling techniques
- How to curate and leverage your value prop
We are fortunate to bring you this definitive Agent Value Proposition Course created by Amy, Sandesh and the team at the Real Estate Business Institute (REBI).
Amy is active on NAR’s committees, Data Strategies, Federal Technology Policies as well as the Women’s Council of REALTORS® and various training organizations. She recently was VP of learning for the Realogy Expansion Brands where she managed the skill learning opportunities for brokers and sales associates and has also been an active REALTOR® for the whole of her career.
Kate Lanagan MacGregor is a REALTOR®, broker-owner, coach, trainer, and expert contributor to our Hiveologie team. Kate is a very popular instructor for new agent training, real estate licensing and continuing education with the National Association of REALTORS®, REBAC and now with us too.
The Real Estate Business Institute (REBI) is the largest affiliate of the National Association of REALTORS®, with more than 50,000 members worldwide. Hiveologie and REBI believe today's market favors the brokers and agents who commit to learning to build their expertise and set themselves apart. Being prepared takes away the guesswork and worry in today’s changing marketplace.
REBI has partnered with Hiveologie to offer this SRS Elective Credit course. Learn more about them by clicking below.
This course counts as an SRS ELECTIVE CREDIT towards the SRS Designation.
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Register
- Non-member - $149
- CRB Candidate - $149
- CRB Designee - $149
- CRB & SRS Candidate - $149
- CRB & SRS Designee - $149
- SRS Candidate - $149
- SRS Designee - $149
- C-RETS/RENE Certified - $149
- More Information
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SRS Elective Credit | It’s a new world out there, new market, new economy, big changes but massive opportunities too! Do you have a strategy to survive and thrive?
REBI Partner Special Offer | SRS Elective Credit Course
Click REGISTER to redirect to the Hiveologie Site and learn more!
It’s a new world out there, new market, new economy, big changes but massive opportunities too!
Do you have a strategy to survive and thrive? We want to set you up with an incredible opportunity to start your year off strong by adding $100,000 in new business to your pipeline quickly! Who doesn’t need an extra $100,000?
Are you worried about hitting numbers this year?
Are you worried about wasting more time or even running out of time?
Are you suffering from poor results, lost money, anxiety?
We got you!This has happened many times before to literally hundreds of thousands of agents over the last 20 years.
It’s nothing new for us. With 25 years’ experience, we know what you need to do. And it’s actually, surprisingly simple.
We have created a special on demand bootcamp that Debbie usually charges a lot of money for. But this time, she has decided to give away the steps to build your own mini $100K PLAN for just a few hundred dollars. (The Bootcamp where students have gotten such good results that we can now confidently give you a full money-back guarantee.)
REBI has partnered with Hiveologie to offer this SRS Elective Credit course. Learn more about them by clicking below.
This course counts as an SRS ELECTIVE CREDIT towards the SRS Designation.
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Register
- Non-member - $99
- CRB Candidate - $99
- CRB Designee - $99
- CRB & SRS Candidate - $99
- CRB & SRS Designee - $99
- SRS Candidate - $99
- SRS Designee - $99
- C-RETS/RENE Certified - $99
- More Information
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Register
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SRS Elective Credit | Are you excited to learn about cryptocurrency, blockchain, the metaverse, NFTS and their impact on real estate? This 5 hour on demand course will unpack basic cryptocurrency concepts, advance your understanding of how blockchain technology is impacting real estate and empower you to provide effective consultation to your clients, peers and industry partners.
REBI Partner Special Offer | SRS Elective Credit Course
Click REGISTER to redirect to the Hiveologie Site and learn more!
Are you excited to learn about cryptocurrency, blockchain, the metaverse, NFTS and their impact on real estate? This 5 hour on demand course will unpack basic cryptocurrency concepts, advance your understanding of how blockchain technology is impacting real estate and empower you to provide effective consultation to your clients, peers and industry partners. By the end of this program, you will learn how to serve your clients and build new business in this WEB3 world.
- Does the buzz on cryptocurrency and real estate have you confused?
- Are you struggling to understand Bitcoin, crypto, and blockchain and why you need to know how this will impact your business?
- Are you wondering how to add new income opportunities in WEB3?
- Have you acquired a resource to help you keep up with the fast-changing WEB3 market?
- Do you understand how and where to begin integrating WEB3 into your real estate business?
- Do you know how to find crypto real estate clients?
- Do you know the future holds, at least in part, real estate transactions using crypto but aren’t sure exactly how?
This course provides the insight, tools, and resources required to address the above challenges and more. On demand interactive course where you will learn:
- How to serve your clients and build new business in this WEB3 world
- Definitions, real-life examples, and evaluation of how other industries are changing
- The State of the Industry - where have we been, where are we now and where are we going with Web 3.0 becoming standardized
- Where to learn more about legislation and local market updates
- Buyer representation utilizing these new technologies
- Seller representation and how to help clients understand if crypto, blockchain, NFTs or a combination is the right path
- DeFi opportunities with cryptocurrency to make transactions more efficient and capital more readily available
- The Metaverse - what is it and how to profit from digital real estate
- NFTs and their impact on our industry with specific use case
- How to evaluate products, services, and projects
REBI has partnered with Hiveologie to offer this SRS Elective Credit course. Learn more about them by clicking below.
This course counts as an SRS ELECTIVE CREDIT towards the SRS Designation.
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Register
- Non-member - $99
- CRB Candidate - $99
- CRB Designee - $99
- CRB & SRS Candidate - $99
- CRB & SRS Designee - $99
- SRS Candidate - $99
- SRS Designee - $99
- C-RETS/RENE Certified - $99
- More Information
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CRB Education Elective Course | This one-of-a-kind course will help you navigate the legal risks related to employees and independent contractors.
$145.00 for CRB Designees / $295 for all others
CRB CREDIT: An 80% score on the course exam is required for credit towards the CRB designation. Click here for more information on the designation and requirements.
CE CREDIT: There is no continuing education (CE) available for this online course offering.
This one-of-a-kind course will help you navigate the legal risks related to employees and independent contractors. Brokers, owners, and managers need to take great care to properly classify salespeople for federal and state law purposes, and to ensure compliance with the classification requirements of the applicable law. This course will help you understand, implement, and maintain employee and independent contractor relationships while mitigating risk and limiting liability.
Topics covered:
- Best practices to minimize risk and limit liability.
- The interview process and the legal and illegal components.
- Classification of workers as employees and independent contractors.
- Appropriate and inappropriate brokerage policies.
- Brokerage operation policies can be applied to independent contractors.
- Management of the independent contractor relationship.
- Exempt and non-exempt status and how to comply with labor laws.
- Lawful best practices for terminating employees and independent contractors and avoiding the common mistakes.
- Key federal employment laws and application to employees and independent contractors.
- Federal and state tax responsibilities and application to employees and independent contractors.
- The relationship between broker and salespeople; management and employees; and administrative functions and sales functions.
This course is presented in the following modules:
- Module 1: The Job Description
- Module 2: The Interview Process
- Module 3: The Hiring Process
- Module 4: Training for Success
- Module 5: Managing Agents & Employees
- Module 6: How to Say Goodbye
EXPIRATION:
You will have access to this course for on this site 365 days from the date of purchase. After one year, the course will expire and no extensions will be given. If you do not complete the course and pass the exam during this timeframe, you will need to repurchase the course at full price and re-start.
CANCELLATIONS / REFUNDS:
All online / self-study course registrations are non-refundable and non-transferable.
Please review the following requirements and be sure your system and networks are up to date.
General Recommendations:
- Your browser must support HTML-5. To test and detect your browser version, go to html5test.com
- Use a PC or MAC with a current, updated Browser.
- Disable popup blockers in your web browser settings.
- Wifi is not recommended. WiFi signal strength can vary causing bandwidth to increase or decrease. A wired connection gives a consistent signal and consistent bandwidth providing a better experience.
- There is audio (sound) with this course. Be sure your computer is equipped with speakers and they are not muted.
System Requirements for the Best Experience:
- 2 GHz Dual Core CPU Processor or faster
- 4 GB RAM (Greater than 4 GB is a benefit)
- Windows 10 or later
- Mac OS X 10.14 or later
- iOS 12 or later
- Wired Internet connection
Browser Requirements:
- Chrome, Firefox and Edge are continuously updated by their publishers. For the best experience, use the most current version.
- Current versions of Chrome
- Current versions of Firefox
- Current versions of Edge
- Safari 14 or later
-
Register
- Non-member - $295
- CRB Candidate - $295
- CRB Designee - $145
- CRB & SRS Candidate - $295
- CRB & SRS Designee - $145
- SRS Candidate - $295
- SRS Designee - $295
- C-RETS/RENE Certified - $295
- More Information
-
Learn how to establish your consumer persona using data from RPR (Realtors Property Resource)
There is no continuing education (CE) available for this microEd offering.
This video is 27 minutes
This micro course will help you establish your consumer persona and use it to define your messaging and establish a better way to communicate with your target audience.
Please review the following requirements and be sure your system and networks are up to date.
General Recommendations:
- Your browser must support HTML-5. To test and detect your browser version, go to html5test.com
- Use a PC or MAC with a current, updated Browser.
- Disable popup blockers in your web browser settings.
- Wifi is not recommended. WiFi signal strength can vary causing bandwidth to increase or decrease. A wired connection gives a consistent signal and consistent bandwidth providing a better experience.
- There is audio (sound) with this course. Be sure your computer is equipped with speakers and they are not muted.
System Requirements for the Best Experience:
- 2 GHz Dual Core CPU Processor or faster
- 4 GB RAM (Greater than 4 GB is a benefit)
- Windows 10 or later
- Mac OS X 10.14 or later
- iOS 12 or later
- Wired Internet connection
Browser Requirements:
- Chrome, Firefox and Edge are continuously updated by their publishers. For the best experience, use the most current version.
- Current versions of Chrome
- Current versions of Firefox
- Current versions of Edge
- Safari 14 or later
-
Register
- Non-member - $24.95
- CRB Candidate - $14.95
- CRB Designee - Free!
- CRB & SRS Candidate - $14.95
- CRB & SRS Designee - Free!
- SRS Candidate - $14.95
- SRS Designee - Free!
- C-RETS/RENE Certified - $14.95
- More Information
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Learn how to create a video bio for your consumer marketing.
There is no continuing education (CE) available for this microEd offering.
This video is 17 minutes
This micro course will teach you how to tell your story and create a video bio that tells the consumer who you are and why they should work with you.
Please review the following requirements and be sure your system and networks are up to date.
General Recommendations:
- Your browser must support HTML-5. To test and detect your browser version, go to html5test.com
- Use a PC or MAC with a current, updated Browser.
- Disable popup blockers in your web browser settings.
- Wifi is not recommended. WiFi signal strength can vary causing bandwidth to increase or decrease. A wired connection gives a consistent signal and consistent bandwidth providing a better experience.
- There is audio (sound) with this course. Be sure your computer is equipped with speakers and they are not muted.
System Requirements for the Best Experience:
- 2 GHz Dual Core CPU Processor or faster
- 4 GB RAM (Greater than 4 GB is a benefit)
- Windows 10 or later
- Mac OS X 10.14 or later
- iOS 12 or later
- Wired Internet connection
Browser Requirements:
- Chrome, Firefox and Edge are continuously updated by their publishers. For the best experience, use the most current version.
- Current versions of Chrome
- Current versions of Firefox
- Current versions of Edge
- Safari 14 or later
-
Register
- Non-member - $24.95
- CRB Candidate - $14.95
- CRB Designee - Free!
- CRB & SRS Candidate - $14.95
- CRB & SRS Designee - Free!
- SRS Candidate - $14.95
- SRS Designee - Free!
- C-RETS/RENE Certified - $14.95
- More Information