Webinar | When to Mentor, When to Coach

Coaching and mentoring are valuable tools real estate leaders use to increase production, boost morale, and retain agents. In this complimentary webinar for CRB and SRS designees, we will explore the methods for partnering with agents in a thoughtful and action-producing process to maximize their professional success. You will learn how to identify the development needs among your agents and employees, assess the benefits of coaching and mentoring by comparing the two models, and implement the right plan for your organization.

Jody O'Brien


Jody OBrien is a veteran of the real estate industry. With thirty years of experience, Jody has seen it all from sales to the corporate board room. She has been involved in the association world since she started her career. Beginning as a volunteer, a leader, an educator, and a curriculum developer. There has been a substantial amount of industry change in her career.

Jody has been working with owners, managers, and team leaders since 1997. Her programs are often described as “most tangible, applicable and useful.” Her attendees walk away with simple tools that are “Inspiring to be a stronger advocate.” The best testimonial of her programs is “Go, no matter what.”
Jody has received numerous recognitions and awards over the years. She is most proud of receiving the Massachusetts Educator of the Year, twice. She is an in-demand instructor of the CRB (Certified Real Estate Brokerage Manager) designation. She has been a presenter at National Association of REALTORS® annual convention, TriplePlay and many state association conventions, as well as many Franchise systems. Jody brings to her audiences her joy and passion for the industry with a hefty dose of humor earning her rave reviews.
Jody helps companies, teams, leadership, and individuals transform industry disruption into dynamic innovation. Click here to learn more about Jody.

  • Registration Closed


You will access the webinar on this page. No other links are necessary. Refresh your page if the link doesn't appear and it is past the early login or start time. A recording will be available in approximately one week in the "Recorded Webinars" section. Live event: 10/11/2022 at 3:00 PM (CDT) You must register to access.