Webinar | Safeguarding Your Online Reputation
In today’s digital age, your online presence is your superpower. This webinar is for real estate professionals who want to harness the power of the internet to build a brand, as well as safeguard it from negative impacts. Your online brand will not only stand out but also stands the test of time. Whether you’re just starting or looking to fine-tune your existing strategy, we've got you covered!
What You’ll Learn:
• Identity Crafting: Learn to define and articulate your unique value proposition. Think of it as creating your own superhero origin story.
• Social Media Mastery: Become a social media ninja. We’ll dive into platforms like Instagram, Facebook, LinkedIn, and more, showing you how to post like a pro, engage your audience, and convert followers into clients.
• Content Creation: Develop content that resonates. From blog posts to videos, we’ll teach you how to create materials that showcase your expertise and personality, making you the go-to agent in your area.
• Online Reputation Management: Learn the secrets to maintaining a sterling online reputation. We’ll cover how to handle reviews—both good and bad—and ensure your digital footprint reflects your best self.
• Crisis Management: Every hero faces challenges. Learn how to effectively manage online crises and come out stronger on the other side.
Free and exclusive to CRB and SRS designees only.
Matthew Rathbun
ABR/M, AHWD, CRB, C-RETS, CRS, e-PRO, GRI, MRP, RENE, RSPS, SFR, SRS
Matthew is currently part of REBI's leadership team where he serves as First Vice President. He will become President in 2025. In addition, he has served in various levels within the Professional Standards process, including ethics instructor, NAR Professional Standards Committee member, a Professional Standards Administrator, Hearing Chair, Grievance Chair, and REALTOR®-Counsel.
Matthew Rathbun is also a broker, speaker, instructor, author, and self-proclaimed “geek.” He is licensed in Virginia, DC, and Maryland and is a licensed instructor in many US states. Matthew is the Executive Vice President of a large multi-office firm in Virginia, where he oversees operations, risk management, and agent development. Before becoming a broker, he was a high-performing agent and received several awards and accolades throughout the years, including the Virginia Association Instructor of the Year, and was recognized as an RISMedia Newsmaker Thought Leader in 2020.
Matthew has contributed to or written various national certification and designation courses for RRC, REBAC, and REBI (all three NAR affiliates). He has a wide range of experience with risk reduction, including serving on the local, state, and national professional standards workgroups, MLS compliance committees, and various other industry opportunities that have given him broad exposure to what should be the best practices in the industry. Click here to read more about Matthew.
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