Webinar | Coaching Agents to Get Buyer Agency Agreements Signed

Includes a Live Web Event on 02/18/2025 at 3:00 PM (CST)

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Change isn’t coming—it’s here. With the NAR Settlement reshaping how real estate professionals approach buyer representation, brokers and team leaders must be prepared to lead their agents through this shift with confidence and clarity.

This webinar is designed for broker-owners, managers, and team leaders who are ready to embrace change, set the standard, and equip their agents with the tools needed to thrive in this new environment. Learn how to create resources, scripts, and systems that empower agents to secure signed buyer agency agreements while delivering exceptional value and service.

What You’ll Learn:
• Lead Through Transition – Help agents adapt to the evolving marketplace with confidence.
• Build Resources for Success – Develop customizable templates, scripts, and coaching tools that simplify the process of securing buyer agreements.
• Teach Value-Driven Conversations – Train agents to clearly communicate the benefits of exclusive representation and overcome objections with ease.
• Support Agents with Systems – Implement workflows and accountability tools to track and improve performance.

Free and exclusive to CRB and SRS designees only.

Matthew Rathbun

ABR/M, AHWD, CRB, C-RETS, CRS, e-PRO, GRI, MRP, RENE, RSPS, SFR, SRS

Matthew is currently part of REBI's leadership team where he serves as 2025 President.  In addition, he has served in various levels within the Professional Standards process, including ethics instructor, NAR Professional Standards Committee member, a Professional Standards Administrator, Hearing Chair, Grievance Chair, and REALTOR®-Counsel.

Matthew Rathbun is also a broker, speaker, instructor, author, and self-proclaimed “geek.” He is licensed in Virginia, DC, and Maryland and is a licensed instructor in many US states. Matthew is the Executive Vice President of a large multi-office firm in Virginia, where he oversees operations, risk management, and agent development. Before becoming a broker, he was a high-performing agent and received several awards and accolades throughout the years, including the Virginia Association Instructor of the Year, and was recognized as an RISMedia Newsmaker Thought Leader in 2020.

Matthew has contributed to or written various national certification and designation courses for RRC, REBAC, and REBI (all three NAR affiliates). He has a wide range of experience with risk reduction, including serving on the local, state, and national professional standards workgroups, MLS compliance committees, and various other industry opportunities that have given him broad exposure to what should be the best practices in the industry. Click here to read more about Matthew.

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    • CRB Designee - Free!
    • CRB & SRS Designee - Free!
    • SRS Designee - Free!

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You will access the webinar on this page. No other links are necessary. Refresh your page if the link doesn't appear and it is past the early login or start time. A recording will be available in approximately one week in the "Recorded Webinars" section. Live event: 02/18/2025 at 3:00 PM (CST) You must register to access.