Virtual Course | Performance Leadership (March 12 - 13, 2024)



$145 CRB Designees / $259 all others

Delivered in a live, virtual format over two days as follows:

Tuesday, March 12 & Wednesday, March 13, 2024
11:00 am - 2:30 pm each day (Pacific)
12:00 pm - 3:30 pm each day (Mountain)
1:00 pm - 4:30 pm each day (Central)
2:00 pm - 5:30 pm each day (Eastern)

Today’s managers must deal with a myriad of leadership challenges, such as recruiting, managing turnover, training, and mentoring; in addition to running a successful and profitable business. To succeed, you must develop and implement a leadership strategy that addresses these challenges and has the flexibility to adapt to different personalities and different situations.

This course will teach you how to:

  • Develop sales associates aligned with the company’s culture.
  • Adjust your leadership style based on the individual and the situation.
  • Implement performance strategies to ensure agents will reach their full potential.
  • Identify the ideal candidate for a sales agent.
  • Create a retention strategy as part of the sales development process.
  • Identify the motivation factors of individual agents.
  • Put Situational Leadership into action.
  • Identify and implement the critical elements of a learning program.
  • Address the skill development needs of your agents.
  • Apply the skills necessary to coach, mentor and hold people accountable.

Patti Ketcham


Ketcham Realty Group

Patti Ketcham is an instructor, keynote speaker, and owner and manager of Ketcham Realty Group in Tallahassee, FL. Patti has authored numerous continuing education courses across the south and developed and taught a course on “First-Time Home Buyer Education,” which received the HUD Best Practices Award. She is also a past recipient of the Florida REALTORS® Instructor of the Year award. 

Patti is Past-President of the Tallahassee Board of REALTORS® and currently sits on the Florida Real Estate Commission (FREC), where she served as Chair of FREC in 2020. She fought diligently to keep licensing and education open through virtual learning during her tenure, even though she loves an in-person classroom.  

Patti is proud to have grown an independent firm for over 20 years since the buck stops at her desk. Patti is known for her saying “extend grace” and runs her business, classroom, and life as so. Click here to access Patti’s website.

  1. This is a virtual classroom.  Appropriate classroom behavior is expected.
  2. Please keep your audio on mute until you are called on to speak.  This will help limit background noise.
  3. If you would like to use the "chat" feature, remember it is public, and a record of the chat is kept and archived.
  4. Your video must remain ON at all times for monitoring purposes.  Any student who does not remain on camera for the entire course will NOT receive credit for attendance.  There are no exceptions to this policy.
  5. You must arrive on time for all sessions and breaks and you are expected to stay until the end.  Arriving late and/or leaving early will result in no course credit.  There are no exceptions to this policy.  We are able to track all login and logout times of every attendee.
  6. Avoid distractions such as your phone, keyboard, other devices, etc.
  7. Use meeting cues such as "raising hand" virtually.
  8. If you need to step away for a few minutes, send a private chat to the instructor or course monitor to let them know.
  9. Video and audio recording is not permitted.

The instructor and/or monitor reserves the right to remove you from the session if you do not adhere to the policies for this virtual offering.  

If you are removed, you will not be readmitted.


There is no CE available for this virtual/live course.


You must be in attendance the entire time to receive credit. If you log in late, leave early, or are NOT on camera, no credit will be awarded, and no partial credit is granted for this Course.  There are no exceptions.  Click here for more information on the CRB certification and requirements.


A refund, less a $50 processing fee, will be extended if cancellation notice is received by close of business on the Friday before the course. No refunds will be issued after that date.

  • Registration Closed


Download the PDF prior to the course You must register to access.
Day 1
You will access the event on this page. No other links are necessary. Refresh your page if the link doesn't appear and it is past the early login or start time. Live event: 03/12/2024 at 1:00 PM (CDT) You must register to access.
Day 2
You will access the event on this page. No other links are necessary. Refresh your page if the link doesn't appear and it is past the early login or start time. Live event: 03/13/2024 at 1:00 PM (CDT) You must register to access.
Completion Verification
Once your successful completion has been verified (full attendance on all days), you will receive a verification code by email. Enter it here and then download/print your certificate. You must register to access.
Course Completion Certificate
IMPORTANT NOTE: This certificate denotes the completion of this course. It DOES NOT confer the associated credential. You must register to access.