Online | Starting a Real Estate Company

IMPORTANT:  
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If you have already purchased this course, your access has moved to our new Learning Center HERE.  NOTE:  You must restart the course.

CRB CREDIT: An 80% score on the course exam is required for credit towards the CRB designation.  Click here for more information on the designation and requirements.

CE CREDIT: There is no continuing education (CE) available for this online course offering.

Opening a real estate office has many moving parts – more than is possible to cover in a one-day course.  This course provides a foundational blueprint of all the elements involved in opening, managing and growing a real estate company.

Topics covered:

• Key factors to consider when opening a real estate office.
• SWOT exercise to identify strengths, weaknesses, opportunities and threats in yourself and local marketplaces.
• Economic aspects and analysis of opening a real estate office.
• Independent vs opening a franchise.
• Legal structure of real estate brokerages.
• Resources and references for following the guidelines established for real estate brokerages in your state.
• Setting measurable goals and develop a mission and vision statement.
• Types and styles of real estate brokerages operating in today’s environment.
• Best practices for recruiting new and experienced agents and how to onboard.
• Risk management benefits of policies and procedures and having an Office Policy Manual.
• Lead generation, SEO, and social media presence.
• Communication strategy for your office and team.
• Characteristics of successful managers and leaders.
• Key financial terms, financial reports and how to conduct a breakeven analysis.
• Compensation planning options for sales associates and staff.
• Other business components that keep brokers up at night.

This course is presented in the following modules:

• Module 1: What's your Why?
• Module 2: Type of Company
• Module 3: Business and Management Structure
• Module 4: Goals, Mission and Vision
• Module 5: Office Location and Layout
• Module 6: Recruiting and Training
• Module 7: Policies, Procedures and Office Manuals
• Module 8: Marketing, Branding and Lead Generation
• Module 9: Leadership & Management
• Module 10: Financial Management and Compensation
• Module 11: Other Business Components